SkillSoft Explore Course – Lambers, Inc.

Digital Transformation Agile Methodologies

Used correctly, A/B testing helps your organization learn what changes will best fit changing customer needs. It's the process of testing two variants to determine which performs more effectively. Itâs about testing the user experience. An agile mindset is needed so you can capitalize on opportunities quickly.

In this course, you'll learn about the characteristics and benefits of A/B testing. You'll also learn about the key activities for creating an organizational A/B test strategy. And youâll explore considerations and best practices for using A/B testing.

Asset ID	bs_dgt39_a01_enus
Course Type	Video Course
Course Category	Agile Methodologies

Objectives
Maximizing Value with A/B Testing There is no objective for the Course Overview identify characteristics of A/B testing recognize the benefits of A/B testing for an organization identify the key activities for creating an organizational A/B test strategy distinguish between the phases of A/B testing recognize best practices in A/B testing Knowledge Check: Using A/B Testing for Business Value

Objectives

Maximizing Value with A/B Testing

There is no objective for the Course Overview
identify characteristics of A/B testing
recognize the benefits of A/B testing for an organization
identify the key activities for creating an organizational A/B test strategy
distinguish between the phases of A/B testing
recognize best practices in A/B testing
Knowledge Check: Using A/B Testing for Business Value